Pricing for Entrepreneurs: Building a Smarter Approach to Capture Your Innovation's Value
Event has EndedAbout this Event
Pricing is one of the most powerful growth tools in an entrepreneur's toolkit, but also one of the most misunderstood and underutilized. In fact, in a study of more than 1,000 companies, poor pricing is cited as a top 5 reason why new ventures fail.
Being able to build an effective pricing strategy is a critical success factor for any company. This talk challenges perceptions of pricing - what it is and is not - and begin laying the groundwork to building price into your company's growth strategy to drives sustainable business goals.
Speakers
Ed Lee, Founder, HelloAdvisr
Ed Lee is a pricing and go-to-market specialist and trusted advisor to leading companies and brands. He is the founder of HelloAdvisr, a growth consultancy helping companies and leadership teams use pricing and monetization to build high-impact profit growth strategies.
Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and world’s leading expert in pricing. Ed is also regularly invited to teach and speak at leading institutions including UCLA, USC, UC, San Diego, and Techstars.
Ed received his MBA from Oxford University, MSc from the London School of Economics, and BA from UCSD.
HelloAdvisr has also launched a new eBook “How To Design A High-Impact Pricing Strategy”. The eBook guides entrepreneurs and businesses to design a pricing strategy geared toward business goals, success factors to help get the most out of your pricing strategy, case studies and more.
Type of event
Entrepreneurship Signature Educational Lecture/Seminar WorkshopOrganizer
Bixel Exchange Technology SBDC
Bixel Exchange connects Los Angeles tech entrepreneurs with business professionals, entrepreneurs and start up resources.
Special Needs or Accommodations?
If you have questions regarding the events listed on this Community Calendar or if you desire an accommodation related to your disability, please contact the organizer listed on the registration page for the event. The Innovate Pasadena's Connect Week Calendar is provided as a community service to Pasadena citizens and community organizations. Though the calendar is moderated for posting acceptable events, Innovate Pasadena does not endorse nor verify the information included.