Pricing for Entrepreneurs: Building a Smarter Approach to Capture Your Innovation's Value

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About this Event

Pricing is one of the most powerful growth tools in an entrepreneur's toolkit, but also one of the most misunderstood and underutilized. In fact, in a study of more than 1,000 companies, poor pricing is cited as a top 5 reason why new ventures fail.

Being able to build an effective pricing strategy is a critical success factor for any company. This talk challenges perceptions of pricing - what it is and is not - and begin laying the groundwork to building price into your company's growth strategy to drives sustainable business goals.

Type of event
Entrepreneurship Signature Educational Lecture/Seminar Workshop



Pasadena Towers

55 S Lake Ave, Suite 550
Pasadena, CA 91101

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